Wednesday, January 10, 2007

Is Europe Ready For The Millennials?

Forrester Consulting published a report in November 2006 -prepared for Xerox- on "Is Europe ready for The Millennials? : Innovate To Meet The Needs Of The Emerging Generation? Are the senior executives across Europe aware of the working styles of the younger generation? And did there companies adopted processes and technologies? Are senior executives any different from librarians, educators, etc? Millenials want to use the same tools they are using their personal life all day long, for gathering information and communication. That sounds like my target group of future library users. Nice reading.
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