Wednesday, June 04, 2008

Study on Use of Social Networks in UK

(Image: Sermo, a social network for docs)

Thanks to TameTheWeb and the LibWorm RSS on Social Networking :

" The Ofcom report looks into the impact of social networks on people’s lives in the UK as part of a wider media literacy campaign and surveyed 5,000 adults and more than 3,000 children.

Its statistics suggest that around 19% of all UK youngsters have a presence on a social networking site.

“Social networks are clearly a very important part of people’s lives and are having an impact on how people live their lives,” said James Thickett, director of market research at Ofcom"

The pdf and the story BBC News .

Some lines:

  • 49% of children 8-17 have an online profile
  • 22% of 16+ have an online profile
  • On average adults have profiles on 1.6 sites
  • 63% of 8 to 17-year-olds with a profile use Bebo
  • 37% of 8 to 17-year-olds with profile use MySpace
  • 18% of 8 to 17-year-olds with a profile use Facebook
  • 59% of 8 to 17-year-olds use social networks to make new friends
  • 16% of parents do not know if their child's profile is visible to all
  • 33% of parents say they set no rules for their children's use of social networks
  • 43% of children say their parents set no rules for use of social networks
Source: Ofcom
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