As i just read from an email by Google Alert (!) the American Chemical Society takes legal action agains Google.
The use of the word "SCHOLAR" is -according to ACS- trademark infringement and unfair competition against their product SciFinder Scholar .
Also in: http://yro.slashdot.org/article.pl?sid=04/12/11/1924254
The Web, Research, Virtual and Social Networks in Health & Medicine .... The Infectious Library